VOL.70
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2024.05
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Book Pricing Strategies in Korea
Publishing Industry Book Pricing Strategies in Korea 2023.07.03 Average list price of books sold in 2022 was 17,869 Korean won In Korea, books are usually sold at a fixed price. It’s because the “fixed book price policy” is implemented as the book price policy in accordance with the Publishing Industry Promotion Act. According to the Korean Publishers Association’s statistics, the average fixed price of books in Korea in 2022 was 17,869 won, 4.4% up from the previous year (17,116 won). This isn’t a sharp increase considering the international pulp prices and domestic labor costs that have been driving prices up in recent years because publishers sell books at a “competitive price” as they fiercely compete with multiple titles in the market.In the Korean publishing market, the hardback, paper...
VOL.60 / 2023.07
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